The world’s best selling 100% electric car is the Nissan Leaf.

This dominance led Nissan to ask for a campaign that could run in every market globally but produced in Europe – that showed Nissan as a brand that leads where others have followed.

The idea was to show a story of doers not talkers, with Leaf owners being seen to embrace new and exciting experiences, while subtly highlighting key product milestones along the way.

The film was supported with campaign assets that continued to push the leadership agenda.