Nissan’s sport division NISMO was keen to tell a brand story that showed them as innovators.

My idea was to create a prototype connected device that seamlessly connected drivers with their car, before the likes of the Apple watch had come to market.

The NISMO watch harnessed realtime biometric data, combined with vehicle telematics, to deliver a new level of interactivity – bringing together digital performance and the everyday drive.

Unveiled at the 2013 Frankfurt Motor Show the watch gained more than a 3000% increase in social media mentions, more than 16M impressions and huge value in media mentions.