Nissan had a new lineup of trucks and were looking to reach out to a wide audience with something that brought their ‘innovation that excites’ brand strap-line to life.

The idea, sold proactively to the client, was to leverage their new global UEFA football sponsorship and create Truckerball – a game of football played out on a pitch made up of moving trucks.

The film attracted 20m views in its first month, doubled web traffic to Nissan’s commercial vehicle site, was recognised by Nissan as the best creative produced by the brand globally and won a Silver EPICA Award.

Additional shorter films highlighting key product features and showing behind the scenes were created to elongate and add depth to the campaign.

Due to its success it ran as a TVC in the final of the Champions League and as idents for Nissan’s new Sky Sports football sponsorship.