The Vauxhall Corsa was a car familiar to Brits but it carried a perception of being behind the times.

The task was to launch an all new Corsa and shift consumer perception of the model and brand.

We showcased the 100% electric version, as a clear demonstration of change beyond just looks – bringing electric mobility to the mainstream.

Switch It Up was a fully integrated campaign – created with a strong call to action at its heart – and delivered with rich contextualised work, in a bold new direction for the brand.

Results showed a significant positive change in consumer perception, especially in a younger growth audience.