Nissan needed a content film for social and digital channels to highlight the colour personalisation available on the Nissan Juke – targeting a young active audience with the help of Winter Olympic medal winner Jenny Jones.

The idea was to create a unique journey from mountain peak to city centre by snowboard, with the snow changing colour for real as impressive tricks and stunts were performed along the way.

The film was also shown heavily in cinema and brought to life in print executions run in extreme sports media.