Nissan’s global brand building strategy saw them take over as headline sponsors of the UEFA Champions League. This required the creation and co-ordination of new work to be used in 200 countries, for which I had overall creative responsibility.

With a viewing audience of over 400m, creative was built around 18 short films featuring 4 superstars of world football, that could be interchanged and combined for maximum impact in each local market.

The films were used heavily in social and digital channels by all countries and as mandatory break bumpers for TV, with the best moments being edited together and used as a TVC during the Berlin final.

Further engagement was driven through a Goal of The Week competition, with exclusive content from UEFA and social conversation around #genius.

At the Berlin final, over 20k fans visited Nissan’s experiential test facility to take on the challenges seen in the films.

And at the final whistle, the trophy (delivered in a 100% electric vehicle) was held aloft by the Nissan sponsored Man-of-the-Match Andrés Iniesta.