Nissan’s ‘Built to Thrill’ Juke campaign offered the opportunity to create exciting content and join the social conversation around key calendar events, none better than Fireworks Night.

This idea, sold proactively, was to build a one-off billboard featuring a car with giant spinning Catherine wheels. Set alight with dramatic effect, the event was filmed and pushed out through paid and earned channels.

The campaign won the overall prize for advertising at the Marketing Engage Awards, having produced a 42% uplift in sales and a 15% rise in aided awareness.