With a new business focus on key ‘crossover’ models – Qashqai, X-Trail and Juke – Nissan commissioned their largest ever integrated multi-channel campaign to run across 25 European countries

Each of the three models required its own campaign assets that could be used independently – but also be brought seamlessly together to form a combined campaign.

Everything was built around the simple idea of the cars travelling through a giant book, with each new page bringing something unexpected.

The idea of creating exciting stories was developed further through digital / social channels with existing owners telling their real stories and having them dramatised into short films.

The static image executions were all selected to appear in Lürzers Archive.